Asma Derja

Advocating Ethical AI for Global Impact

Asma Derja is a technology strategist and ethical AI advocate, leading the Ethical AI Alliance to promote responsible AI development, human rights, and accountability in technology worldwide.

Location: Spain

Founded: 2024

Asma Derja is a seasoned technology strategist and advocate for ethical AI, dedicated to aligning AI development with human rights and social justice. With over a decade of experience in the tech industry, including leadership roles at Amazon Web Services (AWS) and Deloitte, Asma has been instrumental in building infrastructures that power global enterprises. ​

In December 2023, Asma made a pivotal career shift, leaving her position at Amazon to focus on ethical AI initiatives. This transition led to the founding of the Ethical AI Alliance, an organisation committed to promoting ethical standards in AI. The Alliance emphasises a transdisciplinary approach, ensuring AI technologies serve humanity responsibly and equitably. ​

Under Asma’s leadership, the Ethical AI Alliance launched its mission on August 10, 2024, bringing together professionals from over 15 countries to discuss the importance of ethical considerations in AI development. The event underscored the need for inclusive, cross-industry standards and the empowerment of independent watchdogs to oversee accountability in AI applications. ​

Asma’s dedication to ethical technology extends to her writings, where she addresses the rise of conscious employees in tech and the imperative for AI safety beyond technical measures. Her work advocates for a collective movement within the tech community, viewing technology as a tool for human rights and collective liberation rather than oppression. ​

Through her visionary leadership, Asma Derja continues to champion the integration of ethical principles in AI, striving to ensure that technological advancements benefit all of humanity.

Services

AI Powered Business & Digital Transformation
AI Strategy & Governance
Education & Training
Ethical AI & Responsible Innovation
Public Speaking & Thought Leadership

Location: Spain

Founded: 2024

Asma Derja is a seasoned technology strategist and advocate for ethical AI, dedicated to aligning AI development with human rights and social justice. With over a decade of experience in the tech industry, including leadership roles at Amazon Web Services (AWS) and Deloitte, Asma has been instrumental in building infrastructures that power global enterprises. ​

In December 2023, Asma made a pivotal career shift, leaving her position at Amazon to focus on ethical AI initiatives. This transition led to the founding of the Ethical AI Alliance, an organisation committed to promoting ethical standards in AI. The Alliance emphasises a transdisciplinary approach, ensuring AI technologies serve humanity responsibly and equitably. ​

Under Asma’s leadership, the Ethical AI Alliance launched its mission on August 10, 2024, bringing together professionals from over 15 countries to discuss the importance of ethical considerations in AI development. The event underscored the need for inclusive, cross-industry standards and the empowerment of independent watchdogs to oversee accountability in AI applications. ​

Asma’s dedication to ethical technology extends to her writings, where she addresses the rise of conscious employees in tech and the imperative for AI safety beyond technical measures. Her work advocates for a collective movement within the tech community, viewing technology as a tool for human rights and collective liberation rather than oppression. ​

Through her visionary leadership, Asma Derja continues to champion the integration of ethical principles in AI, striving to ensure that technological advancements benefit all of humanity.

Services

AI Powered Business & Digital Transformation
AI Strategy & Governance
Education & Training
Ethical AI & Responsible Innovation
Public Speaking & Thought Leadership

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