AI For Marketers
Human Marketing
Powered By AI
The opportunities lie in understanding how to use AI to enhance creativity, precision, and performance, all without losing the human empathy that drives great brands.
From Guesswork To Intelligent Work
Marketing has changed forever, from how we understand audiences to how we craft and measure ideas. But tools alone don’t make better marketers; smarter thinking does. The era of reactive marketing is over. Today’s marketers have access to unprecedented levels of real-time data, audience behaviour, and predictive analytics, but only those who can interpret and apply it effectively will lead. AI enables deeper insight, faster decisions, and more personal experiences at scale. The challenge is knowing what to automate, what to trust, and where the human touch still matters most.
80% of high-performing marketing teams now use AI to personalise customer experiences.
Salesforce, 2024
AI-driven content optimisation can increase engagement rates by 40% and conversion rates by 25%.
HubSpot, 2024
Marketers using generative AI save an average of 12.5 hours per week on content creation.
Adobe, 2024
Yet 72% of CMOs admit their teams lack structured AI training or governance frameworks.
Deloitte, 2025
Through courses for individuals, workshops for teams and advisory servers for organisations. the real-world experts at The Gen AI Academy equip marketers with the skills and frameworks to thrive in this new landscape. They go beyond tools to focus on strategy, creativity, and responsible adoption. Whether it’s building data-driven storytelling frameworks, designing AI-powered content ecosystems, or leading marketing transformation with integrity, our experts bring deep industry knowledge and proven methodologies.
The strength of AI in marketing lies in its ability to analyse, predict, and personalise at a scale no team can match. But the marketer’s role is to give that intelligence direction, to define the story, shape the message, and decide what matters.
The power lies in partnership, letting AI do the heavy lifting of insight and optimisation while you focus on empathy, brand vision, and human connection.
The result: you don’t just reach more people — you connect with them more meaningfully.
Marketing, Reimagined By Experience
Practical insights and perspectives from trusted voices who’ve helped creatives navigate change.

AI is changing how we build and manage brands. It helps marketers move from endless content creation to intelligent content curation — making every word, image, and message more consistent and data-driven.
Ina Toncheva
AI For Content
Marketing

The next evolution of marketing is storytelling with machines that understand context. When used well, AI lets us write with the rhythm of our culture and the scale of technology.
Adebola Olomo
Transforming Marketing Through AI Innovation

The future of marketing isn’t about more data or faster content; it’s about leaders who can align intelligence, integrity, and imagination.
Rebecca Allen
Empowering Leaders With Actionable AI

Marketing has always been about empathy and imagination. AI sharpens both — it lets us test ideas faster, listen better, and turn insight into action at a scale we’ve never seen before.
Dave Birss
Making AI practical for creatives worldwide.
Meet Our Experts
Let us help you find the right Generative AI expert to help shape your organisation’s AI-future
AI Training Programmes For Marketing Teams
Think of these workshops as blueprints, not tick boxes. Every workshop begins as an idea and is shaped in collaboration with you to meet your team’s unique needs.
Proven Impact
We’ve helped leadership teams:
Create customer experiences that are more personal, more relevant, and more human.
Reimagine content and campaign development with intelligent insight.
Build AI-enabled marketing systems that accelerate innovation.
Courses For Marketers
Each course is built to give marketing professionals the tools, mindsets, and confidence to guide them through AI transformation. Learn at your own pace, on your own schedule.