AI For Content Marketing

A practical course for marketers who want to move from scattered AI experiments to a strategic, repeatable system that delivers results.

What You'll Gain From This Workshop

Create Authentic, AI-Generated Content

Learn how to use AI to create original, high-quality content that sounds like you—not like a chatbot.

Unlock Hidden Audience Insights

Discover how to tap into real conversations and digital spaces to understand your audience and refine your message.

Scale Your Marketing Without Burning Out

Repurpose content, automate tasks, and build smart workflows so you can show up everywhere—without the overwhelm.

Welcome

Introduction

Big Transformations

Key Use Cases

AI For Audience Research

Eavesdropping On Reddit

Synthetic Users Interviews

AI For Text Content Creation

Smart Ways To Spark Ideas with AI

Train ChatGPT To Sound Like You

Marketing Prompting Playbook

Customizations With ChatGPT

ChatGPT Dirty Words

Content Repurposing

The Content Repurposing Matrix

Repurposing Into Text

Repurposing Into Images

Repurposing Into Audio

Repurposing Video Content

Ethical Considerations In AI-Powered Content Marketing

Staying On The Safe Side With AI For Content Marketing

Tools And Smart Workflows

The Tools Behind The Magic

From Prompts To Smart Workflows

Prompt Systems For Clearer Copy

Conclusion

Key Lessons And Next Steps

Final Quiz: AI for Content Marketing

Feedback

Well, how was it?

Customer Reviews

Anonymous

I had already been using AI for content marketing and creation. However, this course has really levelled up my game. Such great tips and tricks! The practical sheets and examples that have been provided are just a great add-on for the learning process. This course really allowed me to go strategic and particular about using AI for content marketing, rather than just randomly prompting it for separate tasks. Having spaces for different business/ uses is just awesome opportunity to get deep into the AI possibilities within each marketing strategy one needs to think about as a marketeer.

Meet Your Expert Instructor

Ina Toncheva

AI For Content Marketing

Ina Toncheva is an AI content strategist who helps B2B tech companies use AI to create and scale content that’s on-brand, high-quality, and customer-centric.

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