Asma Derja is a global leader in AI strategy and governance, known for bridging business transformation with ethical technology. With over 15 years of experience managing multi-million dollar projects across four continents, she has led digital and operational transformation for Fortune 500 clients at AWS and Deloitte, bringing a rare combination of strategic insight, operational rigor, and execution excellence.
Her background spans Lean Six Sigma, operational optimization, and enterprise transformation, enabling her to design AI governance frameworks that are not only responsible but also efficient, scalable, and aligned with business goals. Whether streamlining workflows in Japan or leading change initiatives in the UAE, Asma brings a global, systems-level view to every engagement.
She is the founder and CEO of the Ethical AI Alliance, a growing community of AI practitioners and experts from over 30 countries. Through this transdisciplinary network, Asma leads efforts to co-develop actionable governance tools, foster cross-border collaboration, and advocate for responsible innovation rooted in real-world contexts. Her leadership spans across grassroots community building and executive engagement alike.
Asma also created the AI Governance Lab, a hands-on, design-informed framework that helps organizations move from abstract policy to embedded, workflow-level governance. Grounded in agile methods and informed by her certification from the Stanford d.school, the Lab enables rapid prototyping, cross-functional alignment, and governance that delivers measurable value.
AI Governance Systems that Scale AI Strategy & Business Transformation Executive Labs & Leadership Advisory High-Impact AI Use Cases & Execution Public Speaking & Thought Leadership Responsible AI by Design Asma Derja is a global leader in AI strategy and governance, known for bridging business transformation with ethical technology. With over 15 years of experience managing multi-million dollar projects across four continents, she has led digital and operational transformation for Fortune 500 clients at AWS and Deloitte, bringing a rare combination of strategic insight, operational rigor, and execution excellence.
Her background spans Lean Six Sigma, operational optimization, and enterprise transformation, enabling her to design AI governance frameworks that are not only responsible but also efficient, scalable, and aligned with business goals. Whether streamlining workflows in Japan or leading change initiatives in the UAE, Asma brings a global, systems-level view to every engagement.
She is the founder and CEO of the Ethical AI Alliance, a growing community of AI practitioners and experts from over 30 countries. Through this transdisciplinary network, Asma leads efforts to co-develop actionable governance tools, foster cross-border collaboration, and advocate for responsible innovation rooted in real-world contexts. Her leadership spans across grassroots community building and executive engagement alike.
Asma also created the AI Governance Lab, a hands-on, design-informed framework that helps organizations move from abstract policy to embedded, workflow-level governance. Grounded in agile methods and informed by her certification from the Stanford d.school, the Lab enables rapid prototyping, cross-functional alignment, and governance that delivers measurable value.
AI Governance Systems that Scale AI Strategy & Business Transformation Executive Labs & Leadership Advisory High-Impact AI Use Cases & Execution Public Speaking & Thought Leadership Responsible AI by Design
