Mike Weston is a strategist, educator, and strategic AI architect who helps leaders stop being the most expensive firefighters in their company. With decades of experience in data, analytics, and leadership, he understands the hidden costs of reactive management — and the competitive advantage of breaking free from it.
He is the creator of the REIMAGINE framework, designed specifically for small and medium-sized enterprises (SMEs). Too often, businesses are outmanoeuvred not because their products are weaker, but because their operations lack the coordination and systems that competitors have mastered. Mike developed REIMAGINE to change that — installing the operational nervous system that enables strategy to happen, rather than get lost in daily chaos.
Where most AI advice for SMEs focuses on chasing shiny tools, Mike brings a different approach. He shows leaders how to embed AI into the very fabric of their operations — not as a bolt-on, but as the engine that drives growth. His mission is to turn agility, the natural advantage of smaller businesses, into a competitive weapon that can’t be matched by larger corporations.
Beyond his advisory work, Mike is a respected educator and speaker. He equips professionals worldwide with the skills to thrive in an AI-driven economy. He also leads workshops that demystify AI for leadership teams, boards, and entrepreneurs, combining strategic clarity with hands-on, practical tools.

Mike helped us build the operational structure to successfully bid for larger contracts, which resulted in two multi-year wins. Crucially, I'm no longer trapped in day-to-day operations and can finally focus on strategic growth.

Before working with Mike, I was navigating the challenges of bootstrapping a startup with limited senior leadership experience. I reached out to him because of his deep background in a similar industry and his proven track record leading companies through successful growth.
Over the past 18 months, Mike has helped me develop my own strategic thinking and leadership approach. His guidance has been instrumental in shaping how I view and manage the business, making him an invaluable asset for anyone looking to grow their company.
Mike Weston is a strategist, educator, and strategic AI architect who helps leaders stop being the most expensive firefighters in their company. With decades of experience in data, analytics, and leadership, he understands the hidden costs of reactive management — and the competitive advantage of breaking free from it.
He is the creator of the REIMAGINE framework, designed specifically for small and medium-sized enterprises (SMEs). Too often, businesses are outmanoeuvred not because their products are weaker, but because their operations lack the coordination and systems that competitors have mastered. Mike developed REIMAGINE to change that — installing the operational nervous system that enables strategy to happen, rather than get lost in daily chaos.
Where most AI advice for SMEs focuses on chasing shiny tools, Mike brings a different approach. He shows leaders how to embed AI into the very fabric of their operations — not as a bolt-on, but as the engine that drives growth. His mission is to turn agility, the natural advantage of smaller businesses, into a competitive weapon that can’t be matched by larger corporations.
Beyond his advisory work, Mike is a respected educator and speaker. He equips professionals worldwide with the skills to thrive in an AI-driven economy. He also leads workshops that demystify AI for leadership teams, boards, and entrepreneurs, combining strategic clarity with hands-on, practical tools.

Mike helped us build the operational structure to successfully bid for larger contracts, which resulted in two multi-year wins. Crucially, I'm no longer trapped in day-to-day operations and can finally focus on strategic growth.

Before working with Mike, I was navigating the challenges of bootstrapping a startup with limited senior leadership experience. I reached out to him because of his deep background in a similar industry and his proven track record leading companies through successful growth.
Over the past 18 months, Mike has helped me develop my own strategic thinking and leadership approach. His guidance has been instrumental in shaping how I view and manage the business, making him an invaluable asset for anyone looking to grow their company.