Frequently Asked Questions
Creating a trusted network of Generative AI experts to guide you confidently into an AI-driven future.
About The Gen AI Academy
The Gen AI Academy is a pioneering education and advisory platform dedicated to helping individuals, teams, and organisations unlock the true potential of Generative AI. It focuses on practical, expert-led learning that cuts through hype to deliver real transformation.
The academy was co-founded by Dave Birss and Helena McAleer.
Dave Birss is a globally recognised educator and consultant on Generative AI, creativity, and innovation, with bestselling books and top-rated courses.
Helena McAleer is an innovation strategist and marketer. Her background in consulting, media, publishing, and social provides the perfect blend of experience to create The Gen AI Academy.
Together, they founded The Gen AI Academy to bring practical, trusted AI education to individuals and organisations worldwide.
The mission of The Gen AI Academy is to empower individuals, teams, and organisations to innovate and succeed in the rapidly evolving landscape of Generative AI, using trusted, verified experts.
To make AI education accessible for every person, team and organisation. To ensure everyone thrives in an AI driven future.
Courses & Learning
Our on-demand courses vary from one to four hours in length and cover different difficulty levels. All courses are delivered by experts actively implementing AI transformations in organisations.
The courses are designed for professionals at every level — from individuals just starting with AI, to managers and leaders embedding AI into their teams, to organisations looking for full-scale transformation.
No. Our courses are designed for practical application, focusing on how you can leverage AI in your role without requiring any coding knowledge. We prioritize frameworks and strategies essential for driving AI transformation, rather than delving into the underlying technology itself.
AI Literacy, Business, Data, Legal & Compliance, Ethics, Creativity, Marketing, Workflow & Productivity, Strategy, HR & People Development, and Leadership.
Yes. Every course includes a Gen AI Academy Certificate of Completion. The Academy is also actively working with partners to secure external accreditation in the future.
Yes, we provide free courses to job seekers who are struggling to find their next role. If this is you, please register here and a member of the team will be in touch with you.
Workshops & Advisory
Absolutely. We provide customised workshops that are designed to meet the specific needs of each organisation. Our workshops vary in length, from 90 minutes to half-day, full-day, and even multi-day sessions and are delivered in person or remote. Our aim is to help organisations achieve their AI objectives and establish industry benchmarks.
Yes. The academy connects clients with rigorously verified AI consultants who specialise in strategy, leadership, adoption, creativity, compliance, and more.
Pricing & Packages
On-demand courses start from £99, with advanced courses priced up to £249.
Virtual workshops start at £2,000. In-person workshops start at £3,000. But all pricing is bespoke depending on the organisational needs.
We do not offer a subscription option, But, yes, organisations can license courses via The Gen AI Academy. Pricing is on request.
Experts & Verification
Courses and workshops are led by real-world practitioners, AI strategists, ethicists, leaders, creatives, and technologists. All experts are carefully verified through referrals and client reviews.
Only verified professionals with a proven track record of delivering AI transformation inside organisations are chosen.
Intellectual Property & Recordings
Experts retain ownership of all intellectual property, including slide decks, frameworks, and methodologies. Organisations may use materials provided during a session for internal learning but cannot share them externally or repurpose them without prior agreement.
Not without explicit permission. Recordings must be agreed in advance and may be subject to additional fees.
We do not offer a subscription option, But, yes, organisations can license courses via The Gen AI Academy. Pricing is on request.
Post-Workshop Support
Yes. Clients may receive the tailored materials created for their session, plus any agreed follow-up support such as Q&A sessions or advisory hours as agreed.
Topics Covered
The Academy covers AI Literacy, Business, Data, Legal & Compliance, Ethics, Creativity, Marketing, Workflow & Productivity, Strategy, HR & People Development, and Leadership.
- Adebola Olomo – Prompting Through Storytelling (African Traditions)
- Alex Myers – AI Policy, Governance & Strategic Adoption
- Alex Searle – Human Intelligence, Leadership & Team Development
- Alexandra Wall – AI Mindsets, Change & Creative Team Adoption
- Angelos Chronis – AI & Innovation in Architecture and Design
- Asma Derja – Ethics, Human Rights & Decolonisation of AI
- Benjamin Chimoy – Storytelling, Intuition & Creative AI for Film
- Dave Birss – AI Strategy, Creativity & Advanced Prompting
- Dr Lollie Mancey – Leadership, Organisational Learning & Innovation
- Eric Zackrison – Critical Thinking, Problem-Solving & AI Literacy
- Erik Schwartz – Generative AI Assessments & Innovation
- Hugo Pinto – Data Strategy, Digital Transformation & Use Cases
- Ina Toncheva – AI for Content Marketing & Brand Consistency
- Karrie Sullivan – Psychology-Driven AI Adoption & Change Management
- Kevin Maguire – Branding, Marketing & Rapid AI Prototyping
- Magdalena Nowicka – AI in HR & Recruitment
- Martin Gent – AI for Creatives & Media Production
- Nigel Guy – Conscious Systems, Ethics & AI for Social Transformation
- Paul Malow – Automation, Agentic AI & Workforce Value
- Phil Derson – Data, Automation & GDPR in AI Adoption
- Rebecca Allen – Leadership Strategy, Risk Mitigation & AI Adoption
- Shama Rahman – Neuroscience, Flow States & Innovation
- Tiffany St James – Strategic AI Leadership & Digital Transformation
- Toju Duke – Responsible AI, Governance & Ethical AI Certification
Payments & Refunds
The Academy welcomes applications from experienced professionals working at the forefront of Generative AI. Applicants must:
- Demonstrate real-world experience in applying AI within organisations.
- Provide client references and reviews to verify impact.
- Share a professional bio and headshot.
- Contribute a course, workshop, or advisory service aligned with the Academy’s mission.
Experts retain ownership of their intellectual property and benefit from revenue share on courses, finder’s fees for advisory work, and promotion across the platform.
To apply to be an expert, please email hello@thegenaiacademy.com
Certification
Yes. Every course and workshop includes a Gen AI Academy Certificate of Completion. The Academy is also actively working with partners to secure external accreditation so that courses can carry recognised professional or academic credits in the future.
Becoming an Expert
No. Refunds are not offered on courses, workshops, or advisory services. Each programme is delivered by trusted experts and tailored to client needs.
What We Do
Courses
Expert-led programs designed to empower individuals with essential Generative AI skills.
Workshops
Tailored sessions crafted to upskill teams and meet your organization’s unique needs.
Network
Connect with trusted experts to help you achieve your AI goals with confidence.
Get In Touch
Ready to take the next step? Get in touch with us today and start achieving your AI goals!