In this hands-on workshop, Becky McOwen-Banks, one of the UK’s most respected creative leaders and a champion of design-driven innovation guides you beyond production-focused AI use to the heart of the creative process. She shows how AI can enhance the 80% of creative work that happens before final output: ideation, research, strategy, and conceptual development.
Drawing on real-world examples across fashion, architecture, dance, and advertising, she shows how AI can amplify your creative superpowers. Through frameworks like the Creative Conversation Approach and the AI Integration Matrix, you’ll learn how to spark new ideas, refine concepts through human–AI dialogue, and design a personal manifesto for sustainable AI-enhanced practice. This is about finding your creative edge in partnership with technology, not being replaced by it.
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