13 Predictions for Marketing in 2026
2026 arrives with an AI hangover — the result of two turbulent years swinging from mistrust to obsession. Now, marketers face the real work: using AI with purpose, building processes, and rediscovering human judgment and taste. By Ina Toncheva After two years of AI hype and disappointment, 2026 becomes marketing’s reset year — where data, creativity, […]
AI’s Success Depends On Human Skills
AI is reshaping how we work, faster than any technology before. But the real challenge isn’t the speed of innovation, it’s how we, as humans, respond to it. The biggest risk isn’t that AI will replace us. It’s that we’ll forget what makes us us in the process. AI can automate, summarise, and even create. […]