INSIGHTS

Experiments In Artificial Intelligence

AI isn’t just about algorithms & automation, it’s about people,
culture, & the bold (sometimes messy) experiments.

AI Adoption Stalls, this is why

AI Has A Participation Trophy Problem

There’s a question we keep hearing in one form or another, usually from the top of the organisation rather than the middle of it: we rolled out the AI training, so why hasn’t anything actually changed? The training was well attended or the training was mandatory and the feedback was

Illustrated Dave Birss and Karrie Sullivan promoting “Why Your AI Adoption Stalled and What to Do Next”, recorded on 22 January 2026.

Why AI Pilots Stall After Early Adoption

What can leaders do when a promising AI pilot has not changed everyday work? An AI pilot can look promising at launch. A few people find useful applications, training attendance is good and the tools are available. Weeks later, however, most of the organisation is working much as it did

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Last month, GOV.UK quietly released results from its AI coding assistant trial.

For twenty years, B2B marketing ran on a machine powered by content

Last month, I watched a friend try to assemble an IKEA Vittsjö

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