INSIGHTS

Experiments In Artificial Intelligence

AI isn’t just about algorithms & automation, it’s about people,
culture, & the bold (sometimes messy) experiments.

AI jargon buster

What Does All These AI Acronyms Really Mean?

I come from a marketing and innovation background, and in marketing there is ono end of acronyms, and it drove me crazy. Every conversation felt like we were speaking in a different language. So when I stepped into the world of AI, the thing that bugged me most wasn’t the

Illustrated Dave Birss and Karrie Sullivan promoting “Why Your AI Adoption Stalled and What to Do Next”, recorded on 22 January 2026.

Why AI Pilots Stall After Early Adoption

What can leaders do when a promising AI pilot has not changed everyday work? An AI pilot can look promising at launch. A few people find useful applications, training attendance is good and the tools are available. Weeks later, however, most of the organisation is working much as it did

Blog Categories
Laptop open on a tidy desk beside a lamp and a mug

After three years with ChatGPT, I switched to Claude. ‘What about losing

Illustration of one piece of content being repurposed into video, social and slide formats

Most repurposing tools don’t repurpose anything. They just reformat content. Here’s what

Search bar on a purple background, representing AI search

Want your blog to show up in ChatGPT or Google AI Overviews?

Collage illustration titled "The Great AI Hangover"

2026 arrives with an AI hangover — the result of two turbulent

Person walking down a corridor of floating newspapers and screens

For twenty years, B2B marketing ran on a machine powered by content

Load More

Subscribe to our newsletter

Decorative divider
Subscribe on LinkedIn

Choose your country and your language