INSIGHTS
AI isn’t just about algorithms & automation, it’s about people,
culture, & the bold (sometimes messy) experiments.
I come from a marketing and innovation background, and in marketing there is ono end of acronyms, and it drove me crazy. Every conversation felt like we were speaking in a different language. So when I stepped into the world of AI, the thing that bugged me most wasn’t the
What can leaders do when a promising AI pilot has not changed everyday work? An AI pilot can look promising at launch. A few people find useful applications, training attendance is good and the tools are available. Weeks later, however, most of the organisation is working much as it did
MCP connectors let you connect Claude or ChatGPT to external data sources.
After three years with ChatGPT, I switched to Claude. ‘What about losing
Most repurposing tools don’t repurpose anything. They just reformat content. Here’s what
Want your blog to show up in ChatGPT or Google AI Overviews?
2026 arrives with an AI hangover — the result of two turbulent
For twenty years, B2B marketing ran on a machine powered by content